With inflation at record levels and declines in consumer spending, the odds of a serious, prolonged economic downturn are rising. Hoping a downturn won’t happen isn’t a strategy. Smart business leaders are already preparing for a potential recession, while they’re also building a foundation to leapfrog the competition in a recovering economy.
Predictive analytics is quickly becoming an essential technology for achieving these goals. This technology helps companies create winning strategies for resource allocation and marketing to drive consumer interest and retain customers.
Read this whitepaper to learn:
- A brief history of how brands have survived past recessions
- The four strategies to thrive with AI in any economic condition
- How predictive analytics supports customer loyalty initiatives
