72% of CMOs are losing trust in their data capabilities impacting their teams’ ability to make data-driven decisions and demonstrate value. The coming year may continue that trend if marketers don’t incorporate AI into their marketing strategies. By incorporating AI-based predictions, marketers can break down organizational data silos and free up talent and resources. With advanced analytics, marketing teams can predict customer behavior and proactively devise actions that will accelerate revenue, reduce costs, and unlock greater value from marketing technologies.
In this webinar, we will explore the results from a “Data-Driven Study”, surveying nearly 400 different marketing leaders, and discuss how marketers should mature their marchitecture to create more predictable outcomes in the year to come.
We will be covering:
- Martech survey trends and the key drivers for data-driven marketing
- Top initiatives for your data-driven strategy in the year ahead
- 2023 predictive analytics priorities and high-ROI use cases
