Predictive Analytics Resource Center

Will AI replace data analysts? Far from it. Learn how the role of data analysts is evolving in the age of AI.

Equip your team with the power of machine learning, and watch your KPIs soar. Learn why and how in our guide.

Learn how to optimize marketing efficiency and increase performance with Pecan's marketing mix modeling (MMM).

Marketing a mobile app today is an uphill battle. Learn about innovative, data-driven methods that can guide app marketers to success.

Don't worry about SKAN. You can regain understanding of user behavior and ROAS with machine learning and smash your iOS acquisition targets.

Make confident campaign decisions by predicting return on ad spend (ROAS). Allocate marketing resources efficiently for higher returns.

Ready to overcome today's UA challenges? Get our quick guide to how machine learning can help you attract and retain users.

The AI-Driven Performance Marketing Guide provides actionable insights on how to optimize your marketing efforts in a landscape that demands better results with minimal investment.

Learn how to reach the right audiences with your campaigns and how AI unlocks customer potential and campaign performance.

Today, digital acquisition campaigns too often lack efficiency, insight, and resources, resulting in lost opportunities and unrealized campaign goals.

Enhanced with the power of AI and machine learning, MMM guides data-driven decisions that improve budget utilization and advertising outcomes.

Today, digital acquisition campaigns too often lack efficiency, insight, and resources, resulting in lost opportunities and unrealized campaign goals.

Businesses can leverage advanced analytics to not only adapt to customer shifts but predict behavioral changes that can help win and retain customers.

Retailers and e-commerce sellers can use their rich data for a competitive edge. Predictive analytics can boost revenue by optimizing customer experiences.

Our 2022 survey results show that marketers want more from AI. They also provide inspiration for marketing teams and leaders tackling challenges with AI.

Learn how to leverage predictive analytics to support the entire marketing funnel - from acquisition to loyalty initiatives.

In this webinar, we discuss how marketers should mature their marchitecture to create more predictable outcomes in the year to come.

219 B2C participants weigh in on how they are planning to create data-driven decisions. Get their perspective and learn of the top applications for a data-driven performance in this informative survey.

We discuss the benefits of democratizing predictive modeling and show you how predictive analytics can support teams across the enterprise.

Learn how game developers use predictive analytics to drive mobile conversions, grow revenue, and track and predict future performance.

Explore how, with insight into the future, marketers can predict growth and create acquisition and retention programs with confidence through a recession and beyond.

Learn how predictive analytics can help win and retain customers to optimize your business, even in a recession.

Learn how these four strategies can help you win and retain more customers through the recession and beyond.

Marketers are in need to become more proactive and make data-driven decisions to connect with customers and drive better business outcomes.

When mobile gamers have so many options, how can game developers build effective strategies to win and retain mobile gamers?