Media Mix Modeling

AI and machine learning can help prove incremental lift for an ad campaign, channel, or media partner.

Discover how machine learning speeds up marketing mix modeling. Optimize your marketing strategies with automated MMM and AI.

Marketers have so many options for measurement today — but which should they choose, and how can they prepare for the future?

What is MMM, and what can it do? Marketing Mix Modeling helps marketers analyze tactics and optimize budgets. Get insights on ROI and more.

Enhanced with the power of AI and machine learning, MMM guides data-driven decisions that improve budget utilization and advertising outcomes.

Pecan AI today announced the addition of marketing mix modeling (MMM) to its suite of low-code, automated predictive analytics solutions.

MMM has had a makeover for the AI age, and it’s ready to be the star of the data-focused marketer’s toolbox.

Use Pecan's machine learning-based MMM to allocate your marketing budget efficiently. MMM completes your marketing measurement strategy.

Learn what is preventing marketers from achieving data-driven results and how to start using predictive analytics.