Media Mix Modeling Archives

Pecan Wins 2023 Digiday Technology Award

Campaign Management

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The 2023 Digiday Technology Awards today announced the selection of Pecan AI as the Best Marketing Analytics Platform.

August 30, 2023

Predicting Baseline in Marketing Mix Modeling

Expert Insights

+2

Understanding your brand’s baseline is vital for an overall calculation of the impact of all your marketing strategies and tactics.

August 27, 2023

Pecan Selected as Meta Business Partner: Why It Matters

Marketing Performance

+1

Why it matters that Meta has recognized Pecan’s experience in Marketing Mix Modeling and marketing campaign measurement.

August 25, 2023

ChatGPT Isn’t the AI You’re Looking For

Marketing Performance

+1

Why digital marketers need to look beyond ChatGPT and incorporate multiple forms of AI to truly improve their marketing campaigns.

August 22, 2023

Pecan AI Recognized as Meta Business Partner

Campaign Management

+2

Pecan AI is now a Meta Business Partner for Measurement, recognizing our deep expertise and experience in supporting Meta advertisers.

August 21, 2023

Marketing mix modeling identifies millions in savings

Media Mix Modeling

July 26, 2023

What Marketing Mix Modeling Can (and Can’t) Do

Marketing Performance

+1

Learn more about Marketing Mix Modeling (MMM) techniques and challenges. MMM guides decisions and optimizes budget.

July 2, 2023

How to Measure Offline Marketing Channels’ ROI — the Right Way

Marketing Performance

+1

Learn how to measure the ROI of marketing in offline media channels. Learn about marketing mix modeling and effective methods for optimization.

May 31, 2023

Do You Have a Post-Cookie Strategy?

Campaign Management

+2

Discover how advertisers can adapt to a cookieless future and improve ad campaign performance. Explore alternative targeting methods and measurement strategies.

May 9, 2023