The 2023 Digiday Technology Awards today announced the selection of Pecan AI as the Best Marketing Analytics Platform.
August 30, 2023
Understanding your brand’s baseline is vital for an overall calculation of the impact of all your marketing strategies and tactics.
August 27, 2023
Why it matters that Meta has recognized Pecan’s experience in Marketing Mix Modeling and marketing campaign measurement.
August 25, 2023
Why digital marketers need to look beyond ChatGPT and incorporate multiple forms of AI to truly improve their marketing campaigns.
August 22, 2023
Pecan AI is now a Meta Business Partner for Measurement, recognizing our deep expertise and experience in supporting Meta advertisers.
August 21, 2023
July 26, 2023
Learn more about Marketing Mix Modeling (MMM) techniques and challenges. MMM guides decisions and optimizes budget.
July 2, 2023
Learn how to measure the ROI of marketing in offline media channels. Learn about marketing mix modeling and effective methods for optimization.
May 31, 2023
Discover how advertisers can adapt to a cookieless future and improve ad campaign performance. Explore alternative targeting methods and measurement strategies.
May 9, 2023
